Amazon SEO

Sellers have to apply SEO principles to rank highly on Amazon’s results page. Amazon’s search engine is designed to fulfil a simple, singular purpose: exposing customers to the products they want to buy. Ultimately, Amazon wants to make sales as much as sellers do.

For this reason, the algorithm shows not only what is searched for but also slight variations on the search term. The best way to ensure that you show up in as many searches as possible is to include many related terms. An SEO expert like the ones at Cridiga can provide you with the right keywords to include in your product description.

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